Logo Design

I found creating the logo to be fun and relaxing. I chose to do my initials since that is something that represents me. During my sketches, I tried to create a logo that was simple, clear, and had some form of abstract design. I also tried to stray away from my normal use of dark colors and used bright colors instead to make the logo appear to be more upbeat. I love sunflowers, so I incorporated a sunflower into my design and tried to give the sunflower texture by using different colors of yellow. I also thought a lot about shading and the value of colors while making the abstract green shapes which are meant to be in the background of my logo, behind my initials. I think that adding the texture of the sunflower and the different shadings in the green background and the letters help make the logo more attractive and not flat looking.

I watched the logo videos and read the reading materials that were provided to us before creating my logo to see if they helped give me any ideas of key concepts in making a good logo. I think an important aspect of a logo, and something the Graphic Design video also talked about, is having a logo that looks good and works on multiple different formats. Whether it be paper, metal, or plastic. The logo should also be strong, simple, and capture the essence of the business it is representing.